Marketing Online: Where Should You Start?

If you’re trying to grow your business online, you’ve probably realized two things:
1. The internet is full of opportunity, and
2. It’s also full of noise.

The key? Start where your ideal audience hangs out—and be consistent. You don’t need to be everywhere; you just need to be strategic.

Here are 5 great places to start marketing your business online:
1. Your Website
Think of it as your digital storefront. Make sure it’s clear who you help, what you offer, and what to do next.
2. Email Marketing
Still one of the highest ROI tools. Start building a list and nurture your subscribers with value, not just sales.
3. Social Media
Choose 1–2 platforms where your audience is active. Show up with content that educates, inspires, or entertains.
4. YouTube or Short-Form Video (Reels, TikTok)
Video builds trust quickly. Share tips, behind-the-scenes, or customer stories.
5. Online Communities (Facebook Groups, Reddit, Niche Forums)
Don’t just promote—participate. Be helpful, and visibility will follow.

You don’t need a huge budget or a massive following. You just need a message that matters and the courage to show up.

Which of these have you tried—or plan to try next? I’d love to hear what’s working for you?